How is Brand Tone and Communicating with Consumers Important in Difficult Times
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How is Brand Tone and Communicating with Consumers Important in Difficult Times

Consumers have a say in everything when it comes to brand value and brand tone. In times like these where a pandemic comes with an unprecedented business continuation plan and risks, keeping up the brand tone with consumers is what keeps it stable. COVID-19 made everything stand still without providing certainty of lifting the issues […]

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Facebook researchers to use A.I. to attain renewable energy storage
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Facebook researchers to use A.I. to attain renewable energy storage

Technology adoption has always been a pro asset for companies, be it a small or a massive brand such as Facebook, Google, and Apple. Also, not to forget the path of coming out as a clean brand has propelled them to take cleaner approaches and innovations such as using Artificial intelligence to create new electro […]

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Drifting the Retail business towards E-Tail
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Drifting the Retail business towards E-Tail

With a changing market scene, every industry is witnessing a change of events and strategies as per the experts’ consult. Moreover, the retailers are turning into the e-tail industry for keeping a future-secured business that satisfies its customers as per their demands. The COVID-19 pandemic has also triggered the physical stores to address the issues […]

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