How is Brand Tone and Communicating with Consumers Important in Difficult Times
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How is Brand Tone and Communicating with Consumers Important in Difficult Times

Consumers have a say in everything when it comes to brand value and brand tone. In times like these where a pandemic comes with an unprecedented business continuation plan and risks, keeping up the brand tone with consumers is what keeps it stable. COVID-19 made everything stand still without providing certainty of lifting the issues […]

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Hydrogen-Powered Aircraft to help in zero-emission
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Hydrogen-Powered Aircraft to help in zero-emission

An approach towards storing liquid hydrogen has been initiated in the market and among the aircraft industry. When it comes to handling and running a business to gain sustainability, several industries and firms are racing to step on the top position. It is a similar scene with environmental issues such as reducing the carbon emissions, […]

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Plastic waste and its impact on the world’s oceans and pollution
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Plastic waste and its impact on the world’s oceans and pollution

A lot of changes are occurring this year, but some things that came with COVID-19 included climate change, awareness for better health care, global GDP, unemployment, and a lot of other unfortunate events. But the one thing that has been rising at a constant pace with each year, is the plastic waste and especially the […]

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