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Orchestrating the Functionality of Airline Business Intelligence

Client's Desideratum 

A Director Research from an independent consultant agency in the United States required ExpertsConsult to capture end-user feedback of market intelligence tools in the Airline business for the client globally and specific to the United States. His end client wanted to understand the end-user feedback pertaining to booked, flown, ticketed and settled air travel data, used by airlines and travel agencies globally and in the United States.

Objectives of the Study

The aim of this study was

  • To capture end-user feedback on the procurement and functionality of market intelligence tools, which pertained to booked, flown, ticketed and settled air travel data, used by airlines and travel agencies globally.
  • To capture end-user feedback on the procurement and functionality of market intelligence tools, which pertained to booked, flown, ticketed and settled air travel data, used by airlines, travel agencies, consultants, and other consumers of air travel data globally.
  • To capture end-user feedback on the procurement of credit card payment processing services, used by travel agencies in the U.S. market.

Role of ExpertsConsult

  • ExpertsConsult was expected to recruit the experts for the client to carry out the survey.
  • This study focussed on covering global and U.S market.
  • The sample size was expected to be 30 to 34 which included
    • Airlines
    • Travel Agencies (Global and U.S)
    • Consultants
    • Other consumers of Air travel data.
    • Data Aggregator/Data Analysis Companies (that use/consume air travel data)
  • Length of the interview was estimated to be 10 to 15 minutes per interview
  • Target Participants included:
    • C-Level Executive           
    • Executive Management (VP / SVP)           
    • Director / Middle Management             
    • Manager   
  • The questionnaire comprised of both open ended as well as close ended questions.

Issues to Explore in this Research

  • An insight into the functionality of market intelligence tools in the airline business by its end users.
  • Areas of operations in which the respondent is involved.
  • Key discussion points
    • How aged is the air travel data that they receive?
    • Which business issues, in order of importance, does this air travel data solve for their organization? How is their organization using the air travel data for each of these issues?
    • What is the annual price $ that they pay for their air travel data product?
    • What is the average credit card transaction service fee? Please specify in U.S. dollars.
    • How soon do they receive payment from their credit card merchant provider?

ExpertsConsult Solution

Within 60 business days, ExpertsConsult followed the client’s screener and recruited 30 to 34 respondents for the client using internal database and other sources such as LinkedIn, Zoom Info and others. The respondents included C-level executives, middle-level management and managers of airline companies, travel agencies, consultants, data analysis companies and other consumers of air travel data from global and U.S market. These respondents served detailed insights into this business and helped us to effectively achieve the objective of this study.

Solution provided by ExpertsConsult guided the client from an independent consultant agency in the United States to move ahead & apprehend their study further.

Denouement

Now well on the way of grabbing the end-user feedback on the procurement and functionality of market intelligence tools, which pertain to booked, flown, ticketed and settled air travel data, used by airlines and travel agencies globally as well as the end-user feedback on the procurement of credit card payment processing services, used by travel agencies in the U.S. market helped the client of a leading independent consultant agency to move forward & apprehend their study further. According to the Director Research, our end client, this project galvanized their interest globally as well as in the markets of the United States, leading to more business opportunities for our firm.

 


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